What is responsive web design?

Mobile and computer responsive web design sounds like an intimidating topic, especially for those who are not already familiar with what it is. However, a great way of thinking about it is to remember way back to the old VHS days when we would pop in one of those tapes into our player and right before the movie would start we might often see the words: “This video has been formatted to fit your screen.” What had occurred is your VHS tape was designed to be able to fit on a variety of screens. That meant individuals with the giant 50 inch televisions would have just as high a quality resolution as other individuals with a smaller set. Essentially this is exactly what responsive web design is.

What Does That Mean for Phones and Computers?

Responsive web design just means that individuals who utilize their tablet, computer, laptop, desktop, or phone will have a version of your website that is tailor-made to fit and work well with the product they are using. Your website may well belong across the page and look fantastic on a desktop or a laptop and you spent hours making it artistic and look beautiful and you think the job is done. However, your job is likely only half done. Because if an individual were to try to use that same website from their phone or tablet, as is becoming increasingly popular, your website text would likely be out of alignment, pictures might not show up on screen, and the whole overall effect will come across as chopped and haphazard, not to mention the tiny font. Responsive website designs are made to respond to the medium by which we view them. Essentially you can think of it like this: you are making a website both for individuals who view it from the computer or laptop, and then you are also making a website that is designed to look beautiful for tablets and phones as well.

Importance of Responsive Web Design

Responsive web design is not something that can be dismissed as a simple nicety or a vanity project. The fact is that the vast majority of people in developed countries use their phones as a primary method of searching the internet. If they hear about your business while they are out and about, if they want to learn something about what you are offering, or if they see a flyer or hear your advertisement, they are far more likely to pull out their phone to try and view your website than their laptop. Your website should actually be made to be phone centric.

Making your website to be most responsive to a phone or tablet first and then the desktop is a great way to ensure that the maximum number of clients will get to view your website as it was designed to be. If they have to switch modes on their phone to view the desktop site because your mobile site is inoperable you having immediately lost some goodwill. It can also cause your business to look distant or outdated. Don’t let your website get trapped in the past – bringing in an expert team to work on your responsive web design for your website is a clear-cut way of taking pride in your business and helping enhance your customers’ user experience.