There has always been a distinction in the market between those who appreciate the finer things and those that shop mainly on price. It used to be that customers who desired top shelf items had to travel to the exclusive boutiques of these providores of the finer things in life, however, with the advent of the Internet – a portal has opened up to service the globe. Wherever you are in the world, if you have access to a computer or phone, you can purvey and purchase these luxury items. Of course, you cannot actually run your fingers over the softness of the fabric or the delicate nature of the lace, but you can clearly see the item.
Marketing the Finer Things Online
It is the visual component of marketing the finer things online that is so important. A picture tells a thousand stories – so goes the maxim. A website probably does not want to tell a thousand stories, but rather one story very well – and that narrative is about selling the product. A vibrant and suggestive image, which places something like fine linen sheets in their most evocative setting. Perhaps, a beautiful richly furnished bedroom suite, with all the colours and shapes arranged by an art director.
The text must be informative, a little poetic, but not overwhelming in volume. Online customers want practical information re-pricing, sizes, colour options and delivery charges. When marketing the finer things online everything needs to go smoothly. Your website must function as promised, it must process the transaction correctly and deliver the product efficiently and in perfect condition. All the little things are vital when it comes to selling high end products online. Every successful transaction is a step in the right direction toward word of mouth sales.
Your website design must suit the products being marketed; and it must function 100% to gain the trust of your picky clientele. No outages and no stuff ups, ever. Your digital presence is your exclusive boutique in virtual form. Your website is your highly trained and dependable staff – they must make a good impression to guarantee sales. Every detail is important. The website is your portal to the global market – the shop window. It entices and draws customers in. The backroom must deliver to honour the promise made in the transaction. Perfect packaging and expedient delivery times will support the business to continue to grow – if the product itself is desirable.