What is the holy grail of the digital age? The golden goose of online marketing? It is having a website designed specifically to attract paying customers. A website which works for your particular industry or business. There are millions of websites out there on the world wide web. Statistics report that more than 3.7 billion people use the internet, which is around half of the global population. In addition, there are some 2.7 billion social media users. This makes designing websites to attract paying customers the most important component of the modern business paradigm.
Websites Designed to Deliver Business
In the early days of the internet, businesses viewed their websites as online brochures advertising their services in a broadly informative way. This gradually evolved into realisations of how much more a website could be to a commercial enterprise. A website can be a virtual salesperson, presenting opportunities to clients, answering queries and closing sales. Your website can be designed to meet the exact requirements of your business model. You can have more than one website, perhaps, a network of sites targeting specific demographics within your overall market. Websites can inform, inspire, illustrate, explain, excite, and do business on your behalf.
Evaluating the Effectiveness of Your Website
You need to learn the difference between sites designed to serve your interests and websites which fail to perform that function effectively. Market research can assist you in evaluating the effectiveness of your website. Google analytics can provide important data around the number of people visiting your site and where they have come from. What pages are attracting most hits and how long they are staying onsite. You want a sticky site, where potential customers stick around long enough to buy your product or service. Of course, these people need to be able to find your website first, which is where SEO comes in to the equation.
Digital Marketing Taking Over
The world is changing fast, with digital marketing taking over from all other forms of traditional marketing. These days, there are lawyers converting online enquiries into real business. There are doctors and accountants generating business through their websites. Every industry and sector is embracing social media and the world wide web. Designing websites to attract paying customers is what it is all about. The virtual world is only going to get bigger; and become more important to doing business.